Amusement equipment is about attraction and playability. Operating a children's amusement park also requires "time, location, and people". Grasp the peak season for operating amusement equipment, choose a suitable operating site, and at the same time, have enough traffic and people's controllable play psychology. These are indispensable.
With the emergence of endless innovative projects for amusement park operations in the market, many operators often ignore some basic problems. Only by solving these problems can children's amusement parks develop healthily for a long time.
How to attract parents to bring their children to consume more?
At present, the price of large children's amusement parks on the market is often hundreds of yuan, and small amusement parks are also dozens of yuan per time. It costs nearly a hundred yuan to play a few times. This is a considerable expense and burden for ordinary families, especially under the high cost of raising children, coupled with the limited area of the venue, the freshness of the amusement projects decreases after repeated consumption. How should this be solved?
We suggest that the park venues can be appropriately opened to increase the multi-scene immersive amusement experience. For larger amusement parks, the children's activity space and content can be designed differently according to different age groups, and high-tech and leading equipment and facilities can be fully utilized. Multi-scene immersive amusement experiences such as Star Wars, ancient tribal exploration, surfing, etc. can enhance consumer stickiness and maximize the children's stay time and repurchase times in the shopping mall. If it is a small amusement park, then the equipment should be rotated. For more interesting equipment, it can be appropriately updated to attract more parents and children.
How to avoid homogenization of the endless children's amusement?
With the continuous increase in children's amusement parks, homogenization is an unavoidable problem from beginning to end. We have introduced this in previous articles. (Extended reading >>> How to make profits under the homogeneity of children's amusement operations?) First, the children's amusement industry should be centered on experience and operate themed designs to avoid homogeneity; secondly, brand homogeneity may be a short-term stage, and it is necessary to rely on multi-industry cooperation to achieve chain operations, not limited to one's own industry. Some rely on shopping centers and commercial real estate, and can be operated and maintained according to their specific conditions, and can quickly achieve chain and corporate operations to maximize profits. Thirdly, the essence of business is still to provide good services. Only by ensuring services can sustainability be guaranteed. Different games and activities can be changed every day. Parents bring their children to expect more that their children play with other children. If the operator can create such an amusement atmosphere, then attracting customers to their own venues is no longer our hardware and space. At this time, its sustainable attraction can be maintained.
How to operate the venue area efficiently?
Since many single playgrounds can no longer meet the upgraded personalized consumption needs, many children's amusement parks will use "big" as a competitive weapon to expand their area. However, the China Amusement Equipment Information Network learned that after choosing a large area, if the driving force of the "large" image on passenger flow is less than the performance loss caused by the reduction in floor efficiency, then the gains will outweigh the losses.
In response to this problem, our amusement factory recommends that a reasonable floor efficiency layout should be carried out to give full play to the space and facade to improve the floor efficiency, so that it can be effectively expanded. For example, if the children's slide in the park is combined with interactive projection technology, the slide can be transformed into a variety of games, and children can also interact with the projected game content; it can also cooperate with other businesses on the basis of children's amusement.
