In the hot summer, in addition to the water park, which is loved by children, another kind of indoor amusement equipment is also loved by parents, because it is safe and interactive. This is what we often call - naughty castle.
Naughty castle is also called children's castle. The production materials are: engineering plastics, PVC plastics, steel frames, and galvanized pipes. Naughty castle is designed according to the characteristics of children. It is a new generation of children's activity center that integrates amusement, sports, puzzles, and fitness through scientific three-dimensional combination. It can be said that it is a new and highly comprehensive children's park, which is designed for children's nature of drilling, climbing, sliding, rolling, shaking, swinging, jumping, and shaking.
The following professional operation guidance of amusement provides you with the following preparations and precautions before operating the naughty castle.
1: Funding support
1. Budget operating funds;
2. Expected number of passengers;
3. Cost recovery period and profitability
Capital investment analysis (reference)
Naughty castle equipment Cost, installation cost of naughty castle, shipping cost of naughty castle equipment (negotiate with the manufacturer for details)
Choose a suitable venue
II: Notes on business environment survey:
1. Investigate the maternal and child stores, children's toy stores, children's photography, children's swimming pools, early education centers, kindergartens and other child-related industries around the venue;
2. Evaluate the coverage of the small environment around the park;
3. Make a brief analysis of the potential customer base
4. Analyze the operating conditions of other competitors in the surrounding area and their own advantages.
III: Site selection suggestions
1. Areas with high frequency of commercial activities;
2. Areas with high population density;
3. City centers with high passenger flow;
4. Blocks where similar stores gather (baby and child products stores);
5. Places where people gather or gather;
Successful business cases generally rely on large shopping malls, large supermarkets, department stores, city squares, pedestrian streets, etc., and can be opened around McDonald's and KFC to borrow popularity.
Choose good products: Children's safety should be considered first. If there are safety problems with the product, the corresponding operating income will definitely plummet. Therefore, when purchasing products, we must choose a good formal enterprise with safety-related certificates and can ensure product safety and quality precautions.
Four: Operation model and precautions
1. Equipment procurement and maintenance costs
2. Site rental, water and electricity costs, management fees
3. Personnel expenses, publicity, marketing costs
Five: Cooperation with shopping malls
Joint ventures are a good way of cooperation for the early stages of entrepreneurship. They can reduce risks and can be tied to the interests of shopping malls, which is beneficial to long-term operations. The deduction point is generally based on coastal cities as an example. The profit distribution should not exceed 3:7, depending on the specific situation;
Deductions do not require site fees, but water, electricity, labor, and property fees still need to be paid. In addition, a sound method is definitely needed to constrain the cashier, and both parties can communicate;
Guaranteed rent + deductions, the mall is responsible for cashiering, and the settlement method is that the mall deducts the income every month and returns the remaining amount.
6: Supporting facilities
When designing the naughty castle site, some corresponding accessories such as mouse-killing machines, digital machines, three-seat carousels, and rotating airplanes should be reserved.
When decorating the site, see if toilets, lockers, beverage areas, etc. are set up next to the entertainment area.
In short, consider everything from the perspective of convenience for customers. Also avoid competition from peers in the same area, unless you are far better than the other party in product design and scale investment.
7: Early marketing methods
Hire 10 leaflet distributors, one group distributes advertising leaflets around the mall; the other group delivers them to households in the community.
Invite kindergarten children and primary school students to play and experience the park.
Send opening advertisements and other information to mobile phone users in the area through the SMS platform.
Cooperate with supermarkets or merchants in the same building, and give away 5 yuan or 10 yuan coupons, membership cards, etc. for children's playground when you spend a certain amount of money.
Come and get free activities, prepare several small toys for children.
Organize small activities in the park, reward the top three; establish a good relationship with children and parents.
Eight: Subsequent promotion methods
Each time you buy a ticket at the original price, you will get a stamp (children's playground logo). Collect 5 stamps to exchange for 1 invitation ticket for relatives and friends, 10 stamps for 1 eco-friendly bag, and 15 stamps for Winnie the Pooh dolls. (Activity product merchants choose by themselves)
Nine: Seven consumption modes
Buy tickets directly without any discounts 40 yuan/time; (Preliminary guidance, absorption as a member)
Consumption after applying for a membership card 30 yuan/time; (Members can enjoy discounts when purchasing tickets and time cards. This customer group is a potential customer who applies for time cards and monthly cards, and focuses on development.)
Consumption through 5 yuan and 10 yuan vouchers issued at the opening event;
Time card 250 yuan/10 times, an average of 25 yuan/time; (For office workers, take children to play on weekends and holidays)
Time card 15 yuan/hour. (Attract attention and guide first consumption)
Monthly card 600 yuan, an average of 20 yuan/time; (Can greatly increase the popularity of children's park)
Half-year card 2,000 yuan
Combined with actual conditions, formulate reasonable consumption patterns and consumption prices in the city
Ten: Matters to note when signing a lease
What should be paid attention to when negotiating a contract with a shopping mall or supermarket when planning to open a children's park?
Before signing the contract, discuss the renovation period, rent-free period, payment method during the rent-free period, area measurement, common area, property, water and electricity, heating, air conditioning, rent, contract period, rent increase, deposit and payment, entry fee, facade advertising, internal advertising space, mid-year celebration, anniversary celebration, promotion method, whether it can be sublet, whether it can be transferred, whether the business content can be changed, whether the owner will assist in handling industrial and commercial taxation and fire protection, and how to compensate if the opening time is postponed.
Matters needing attention in business
Before business:
1. Self-examination, tidy up your appearance, and prepare for work;
2. The store manager presides over the morning meeting, summarizes yesterday, and arranges today;
3. Inspect the equipment and facilities of the entire venue;
4. Count and prepare the bills, cards, and small bills required for business.
Notes during business operation
During business operation:
1. Maintain a loving heart and a childlike heart;
2. Wear a smile and be relaxed and orderly;
3. Provide reasonable guidance to the children and parents entering the park and maintain a good business order;
4. Keep the park clean and hygienic at all times;
5. Cashiers should be careful and pay attention to cash safety and keep records in the "Business Log";
6. Treat customers' inquiries and requests properly and seriously;
7. Record the opinions raised by customers and report to superiors;
8. If there are any abnormal situations, they should be handled promptly and properly
Before the end of business operation:
1. The cashier summarizes the accounts of the day, counts the cash and receipts, and hands them over to the store manager; the store manager records them in the cash cashier account, and both parties sign;
2. The cashier hands over the business log recorded randomly during the shift to the store manager, and the store manager fills in the summary in the log summary column, signs and hands it over to the manager.
3. At the same time, other staff members clean the park;
4. After completing all the ready work together, turn off the power, confirm that there are no safety hazards left, and then leave.
Responsibilities of each position
Responsibilities of the store manager
1. Plan the store's business goals and ensure that the goals are achieved through effective management;
2. Implement the store's rules and regulations and implement the established management model;
3. Manage subordinate employees and coordinate and deal with problems and conflicts that occur at work;
4. Preside over the daily business management of the store to ensure the normal operation of the store;
5. Learn and master professional knowledge, train staff, and improve the work skills of staff;
6. Employee recruitment and evaluation and assessment;
7. Submit promotional activity plans and plans and report to the manager;
8. Organize and implement member activities and weekend promotions, and contact part-time staff;
9. Summarize and fill in the business log, establish a cash cashier account, supervise and control the cashier and account execution;
10. Protect equipment, arrange the layout of the week Periodic cleaning and maintenance work;
11. Establish member information management methods and systems, publish member information, and publish online community posts
12. Purchase cleaning supplies, diapers, crotch pants, socks, etc., and contact for work meals;
Responsibilities of front desk cashier
1. Answer customer inquiries politely and patiently;
2. Quickly handle procedures, quickly record customer information, and randomly fill in business logs;
3. Confirm revenue status and delivery with the store manager every day, and manage accounts in a detailed and accurate manner;
4. Ensure cash safety, and deposit cash in the bank on duty into a special income account before leaving get off work;
5. Summarize and organize member information;
6. Compile and report monthly business reports;
7. Manage standing supplies in the service counter;
8. Other temporary matters arranged by the manager and store manager.
Responsibilities of front desk guides
1. Love children's cause, be positive and hardworking;
2. Answer customer inquiries politely and patiently;
3. When the cashier is busy with customer one, immediately go forward to receive customer two;
4. Assist the cashier in handling procedures during peak customer flow;
5. Check tickets, punch membership cards, take photos, etc. for children entering the venue, and check their qualifications for entering the venue twice on the same day;
6. Guide parents and children to enter the venue, change shoes, put on socks, etc., and implement entry requirements meticulously;
7. Strictly prevent children from leaving the venue privately;
8. Manage the entrance area and shoe changing area to prevent customers from taking and wearing the wrong shoes;
9. Other temporary matters arranged by the manager and store manager. Job Responsibilities of the Midfield Patrol Guide
1. Midfield patrol management, timely detection of abnormalities;
2. Care and care for children who enter the venue to play, and remind or dissuade parents or children from abnormal behaviors in a timely manner;
3. Protect the facilities and equipment in the venue, and promptly detect and prevent behaviors that damage the equipment;
4. Maintain the hygiene in the store, promptly pick up the garbage in the venue, and clean up the stains in the venue anytime and anywhere;
5. Inflate and decorate balloons, pick up the boba balls that fall in the venue and put them into the pool;
6. Strictly prevent children from fighting, pushing, kneading, jumping high and other dangerous behaviors;
7. Strictly prevent children from climbing the side counters, and strictly prevent people outside the venue from climbing into the venue from the side counter area;
8. Other temporary matters arranged by the manager and store manager. Midfield Security (male, basic knowledge of electrician, part-time job is also acceptable)
1. Master the operating principle and maintenance knowledge of the equipment;
2. Turn on and off the power and start the equipment every day;
3. Perform equipment inspection and maintenance from time to time to check for various hidden dangers;
4. Add lubricating oil, replace belts, friction wheels and other consumable parts;
5. Maintain and manage tools, air compressors, and broadcasting and video systems;
6. Regularly check and tighten the screws of the transmission parts. When the equipment is abnormal, promptly check the cause of the abnormality and solve the fault;
7. Adjust the wind speed and angle of the balloon house fan due to seasonality, and check the fan port to prevent blockage;
8. Participate in collective activities in the store and teach other employees the correct equipment maintenance and use knowledge.
9. Other temporary matters arranged by the manager and store manager.
